Field Marketing Manager - North America

New York, US
Full time

The position

Which department will you join?
Mobileye’s marketing department crafts the company's messaging and manages the Mobileye brand globally. The department works to increase awareness of Mobileye technologies and innovation and generate demand for Mobileye products by developing marketing materials, digital campaigns, and events.
Mobileye develops and deploys some of the most technically sophisticated mobility and vehicle safety (ADAS) solutions available today and must stand out in a complex & competitive landscape. 
The field marketing manager is responsible for developing, implementing, and executing all North America marketing activities for Mobileye's Intelligent Mobility Services (IMS) division. This role's main objective is to support the sales team in achieving their targets via marketing activity such as various B2B lead generation activities and sales enablement collateral.
The field marketing manager collaborates with many team members both in the U.S. and in the headquarter in Israel. The field marketing manager will report directly to the U.S. General Manager and receive professional guidance and support from the corporate marketing team.

What will your job look like:

  • Develop, execute, and oversea Mobileye IMS's North America marketing strategy & activity
  • Manage and improve lead generation campaigns 
  • Identify, manage, and execute industry-relevant tradeshows/events
  • Ensure marketing activity is aligned with & support IMS business goals 
  • Responsible for North America's marketing budget
  • Supervise a Marketing Coordinator focused on execution of administrative and operational aspects of the marketing activities
  • Manage the production of all marketing material 
  • Provide quantifiable result and hit KPIs 
  • Ensure the alignment of marketing initiatives with H.Q. strategy & brand identity
  • Monitor and report on the effectiveness of marketing activities
  • Stay up-to-date with competitive trends and developments within the industry as well as the latest trends in marketing
  • Be a marketing 'jack-of-all-trades' superstar! 

All you need is:

  • Bachelor's degree with 5+ years’ experience in field marketing
  • Proven experience in non-SaaS B2B marketing (preferably in the fleet, automotive, GIS data industries)
  • Proven experience in managing a marketing budget 
  • Highly proficient in CRM and marketing automation platforms, such as Salesforce and Hubspot
  • An intimate understanding of traditional and emerging marketing channels
  • What it takes to think creatively and innovatively
  • Hold an analytical skillset, capable of forecasting and identifying trends and challenges
  • Excellent interpersonal skills and a can-do attitude! A Team player who can also work independently 
  • Excellent written and verbal English
  • Get the job done attitude 
  • Able to work in the U.S. 
  • This position is temporarily remote, with occasional days spent in the office, but eventually required to work in our Manhattan office in mid-town
The Company
Mobileye, an Intel company, pioneered the advanced driver assist systems (ADAS) category more than two decades ago and today remains the trusted tech supplier for leading automakers across the globe as it also works toward the development of fully autonomous vehicles. Powered by our purpose-built EyeQ system-on-chip and our core expertise in computer vision technology, our range of ADAS solutions enable automotive manufacturers, suppliers, and fleet operators to make their vehicles safer. The retrofit solution can be fit to nearly any vehicle, and it analyses the risks of forward collisions, lane departures, headway following distances, and pedestrian hazards. The system issues visual and audio alerts to improve safety by helping drivers avoid collisions. Our growing team is dedicated to leveraging the newest technology including AI, deep learning, and crowdsourcing to create hardware and software needed to help our over 27 OEM partners enable ADAS systems and eventually fully autonomous vehicles.
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Mobileye changes the way we drive, from preventing accidents to semi and fully autonomous vehicles. If you are an excellent, bright, hands-on person with a passion to make a difference come to lead the revolution!