Mobileye leads the mobility revolution with its autonomous driving and driver-assist technologies to improve transportation safety and access worldwide. For two decades, Mobileye has developed world-renowned expertise in AI, computer vision, and mapping. Led by founder Prof. Amnon Shashua, Mobileye combines the experience of a thriving tech company with the hands-on spirit of a start-up, driven by its mission to transform how we travel.
The position
The Position:
- We are in search of a seasoned Public Relations (PR) professional in Shanghai to lead and facilitate our PR and media efforts in China, boosting our business' growing momentum. This role involves crafting and executing a strategic PR plan for the Chinese market, overseeing media relationships, and ensuring media exposure align with our brand. The ideal candidate will have a track record of success in the automotive and/or high-tech industries, showcasing a profound understanding of cutting-edge technology, resilience in challenging situations, and unwavering dedication to achieving results. Comfort in collaborating with local business/R&D teams and integrating into a global marketing and communications team to achieve broad objectives is essential.
Responsibilities:
- Enhance our share of voice in China by launching, organizing, and leading PR and communication initiatives, in close collaboration with our local and global colleagues.
- Play a key role within the global marketing and communications team, offering insights into our activities and those of our partners and competitors.
- Maintain and elevate our brand image in China, engaging with all key audiences through traditional and digital platforms.
- Spot relevant social and industry trends and media editorial angles, pitching our narratives for meaningful and impactful coverage.
- Regularly foster and expand media relations for ongoing and adaptable exposure opportunities, both proactively and reactively.
- Develop connections with selected KOLs and KOCs, managing social media collaborations from conception to implementation.
- Collaborate with internal stakeholders, including but not limited to leadership, business and engineering teams, parallel functional departments, on story development, strategic initiatives, and content execution.
- Formulate strong collaborations with our main customers to support successful joint marketing and communications efforts.
- Manage PR and digital agency partners to drive a steady cadence of earned media engagements and develop key performance indicators.
Candidate Qualifications:
- 8-15 years of experience in public relations, corporate communications, marketing communications, or media.
- A minimum of 3-5 years in a managerial role, possessing the ability to effectively supervise and inspire within an organization or manage multiple vendors towards achieving set objectives on time.
- A vast network and established relationships with media in the hi-tech, automotive, semiconductor, general, financial and business sectors, and TV channels.
- Up-to-date with the latest social media tactics, with practical experience in collaborating with KOLs, KOCs, and other influencers.
- Adept at crafting and conveying corporate and technological narratives with strong storytelling capabilities.
- Background knowledge and experience in autonomous driving, automotive technology, electronics, or semiconductors is highly advantageous.
- Bachelor and above degree from accredited institution.
- Effective at multitasking, comfortable working under pressure and meeting deadlines.
- Willingness to travel domestically and adapt to a flexible schedule.
- Open to candidates with pure agency background.
· Fluency in Mandarin and English, in both written and verbal usages.
Mobileye changes the way we drive, from preventing accidents to semi and fully autonomous vehicles. If you are an excellent, bright, hands-on person with a passion to make a difference come to lead the revolution!